Pay Per Click (PPC)
Let’s face it, marketing is a complicated business-acronyms, jargon and technical terms abound. We appreciate how confusing or daunting it can be when deciding what marketing solutions are right for your business. For instance, do you know the difference between search marketing and search engine marketing? Search engine marketing (SEM), more commonly referred to as PPC (pay per click) advertising, is the process of driving web traffic through paid search activities such as Google ads.
At 11:FiftyNine, we specialise in cost effective PPC that delivers a return on investment. Through in-depth keyword research and engaging ad copy, we aim to maximise the number of clicks your ads receive thus increasing the flow of traffic to your website (we avoided the use of jargon here- this process is known as click through rate or CTR).
Could your business benefit from an ongoing or temporary PPC campaign?
Pay per click can be seen as the quick fix marketing solution most businesses are looking for; once signed up, your ads will be visible within a short space of time. If executed correctly, your ads may well take pride of place at the top of the first page of Google. Since scrapping the ads that used to feature on the right-hand side of the search page, the significance of PPC has increased dramatically-above the fold and before the local and organic listings, the 4 featured PPC ads are the first search results people see and in many cases the first people click on.
Many businesses invest a lot of time and energy in pay per click advertising and over the long-term experience great results and a sizable ROI. Whilst we understand the power of PPC and implement paid search campaigns for clients on a regular basis, we see it as more of a short-term solution or supplementary service, along-side on-going SEO activities.