Content Marketing – 4 Tips for Better Blogging

June 30, 2017 11:FiftyNine 214 comments
Posted by 11:FiftyNine on

A well crafted blog is the cornerstone of a well thought out content marketing strategy.

 

Considered an art (even a science) by some, blogging is one of the most powerful weapons of any content marketing strategy.  And for good reason, too!  Not only is the humble blog a great way of introducing fresh content to a website (something Google looks for when evaluating the relevance and usefulness of a website), a well written, keyword focused blog can do wonders for your SEO.

 

We will discuss the relationship between blogging and SEO another time.  For now, we are simply going to concentrate on how to structure and write a blog as part of your content marketing strategy-ranking highly in Google is one thing, producing a useful, engaging piece of content that provides a solution to a problem faced by your customers is quite another.

 

Below are 11:FiftyNine’s top 4 tips for better blog writing…

 

Tip 1: Tone of Voice

 

This refers to your writing style or the way in which your personality shines through.  Your tone of voice may differ depending on the type of audience you are writing for.  For instance, if you work for a financial services company, a sincere, professional style of writing would be the most appropriate.  If you write about fashion or celebrity culture, the adoption of a conversational style of writing may resonate more with your readers.

 

Be consistent – pick a writing style and stick with it, otherwise you run the risk of confusing, even alienating your audience.  This is particularly important for corporate bloggers who work for companies with strict brand or content marketing guidelines.

 

Tip 2: Be Helpful/Relevant

 

Arguably, there are three main reasons why people read blogs:

 

  • To find a solution to a problem (i.e. how can I improve my blog posts?)

  • To learn about something new (i.e. a beginner’s guide to content marketing)

  • To form an opinion on a topic (i.e. which political party has the best manifesto?)

 

Don’t just blog for the sake of it.  Make sure that whatever you write about provides solutions to the problems faced by your customers.  For instance, 11:FiftyNine’s client base are, for the most part, micro business owners seeking ways in which they can improve their online presence.  We therefore blog about the common problems our target customers may face (and this content marketing blog is no exception).

 

Tip 3: Structure

 

How you structure your blog is almost as important as the information contained within.  You want your reader to follow your prose with ease, so readability is crucial.  There are many factors that affect the structure and readability of a blog, so consider the following:

 

Font – pick one that is clear, easy to read and skim friendly- an important variable for mobile phone users who consume content on the go.  Essentially, avoid Comic Sans and Times New Roman…

We consume data across a range of different devices, so font size is also important.  As before, this is crucial for mobile users – too small and the blog will be difficult to read (or skim).  Too big, and the reader will have to continually scroll down the page – this will ultimately cause frustration and, as a result, there is a higher chance your blog will be ignored.

 

Font/background colour – pick a font colour that is easy on the eye and a background theme that is complimentary.  A tried and tested, albeit slightly boring, combination is black on white.  Furthermore, plenty of white space will help break up the text and make the blog easier to follow.  Bad colour combinations include:

  • Blue / red;

  • White / yellow

  • Blue / black

  • Green / purple

Paragraphs –We respond to online media differently to traditional print media so your blog must adapt accordingly.  Break your blog up into manageable, bite size chunks and aim for an industry standard line length of approximately 50-60 characters.  Lists are also a good idea as they are easily scanned-great for those on the go.

 

You may also want to consider line spacing – this blog, for example, has incorporated a line spacing measurement of 1.5 (as per Microsoft Word’s line spacing parameters).

 

Images – try to break up the text with carefully curated imagery.  This is especially important if your subject matter is dry.  Remember, a picture says a thousand words, so a complimentary image may help the reader further understand a point you are trying to make.

 

Images help make your content marketing efforts more engaging and can even evoke an emotional response in the reader.

 

Other benefits of adding imagery to your content marketing efforts include:

  • They encourage sharing on social media;

  • They help elicit an emotional response, therefore the content may resonate more with the reader;

  • Let’s face it, images make things less boring! Vibrancy is key to holding reader attention.

[N.B – websites such as iStock provide a broad range of high quality, royalty free images for you to use is your blogs.]

 

Tip 4: Keep it short

 

We live in a fast-paced World, so people expect to obtain information quickly, too.  Keep this in mind when crafting your blogs.  An optimal size is between 800 – 1200 words, give or take.  Keep your sentences short, concise and avoid jargon or unnecessary words/phrases.

 

Use simple, clear language, that conveys the point of the blog quickly.  Also, get into the meat of the subject as soon as you can-superfluous opening paragraphs will only serve to turn readers away.

 

Producing good quality goods on a consistent basis can be tough to start. It’s all about practice and finding a writing style that resonates with your target audience. Do you need help with your content marketing strategy?  Head over to the contact page and get in touch – the coffee is on us!

 

 

214 Comments on “Content Marketing – 4 Tips for Better Blogging”

  5. hydra ссылка это web-сайт из сети тор, сформированный для безымянного и безопасного путешествия в теневом онлайне, в online-сети тор найдется порядка миллиона веб-сайтов разнообразной направленности главным образом это online-магазины и форумы, обнаруживаются и сайты с довольно сомнительной деятельностью, касаться их мы не будем (в случае, если они Вам занятны сможете пользоваться особой поисковой системой DuckDuckGo, она по умолчанию встроена в TOR браузер), интернет-сайт гидра онион в зоне доступности по актуальному зеркалу выставленному на нашем сайте. Чтобы зайти на гидру в зоне онион Вам понадобится тор браузер поскольку доменные имена в зоне onion намеренно созданы для секретной online-сети TOR, нажмите на клавишу “скопировать” (она находится перед этим) далее вставьте ссылку в адресную строку в тор браузере и переходите на ресурс online-магазина гидра, по окончании выполнения закупки не забудьте подчистить браузер, благополучных покупок.

    Reply

  18. Hi to all, how is all, I think every one is getting more from this web page, and your views are good designed for new visitors. Angelina Frannie Eppie

    Reply

  21. My relatives every time say that I am killing my time here at web, except I know I am getting knowledge everyday by reading thes pleasant articles. Jo-Ann Luther Nannie

    Reply

  22. Prof The correct concern for a simmering piddle burn crapper simplicity the pain sensation and dilute the hazard of good complications. Horatia Erhard Mecke

    Reply

  38. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

    Reply

  39. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

    Reply

  41. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

    Reply

  61. You made some good points there. I looked on the internet for the subject and found most individuals will consent with your blog. Colene Cyrille Kalmick

    Reply

  64. You should be a part of a contest for one of the greatest sites on the net. I most certainly will recommend this site! Gae Rice Morris

    Reply

  65. I have to get across my love for your generosity for men and women that absolutely need assistance with in this concern. Your real dedication to passing the solution all around was pretty interesting and have regularly allowed many people like me to achieve their targets. This warm and helpful guideline entails a lot a person like me and extremely more to my office workers. Thanks a lot; from each one of us. Millicent Lezley Diao

    Reply

  69. Hi there. I discovered your site by the use of Google at the same time as looking for a comparable subject, your web site got here up. It seems to be good. I have bookmarked it in my google bookmarks to come back then. Koo Davide Sheelah

    Reply

  70. This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your excellent post. Also, I have shared your website in my social networks! Adah Wendall Warton

    Reply

  71. Hi there. I found your blog via Google while looking for a comparable matter, your website came up. It appears to be good. I have bookmarked it in my google bookmarks to come back then. Janis Ronald Solita

    Reply

  73. I think the admin of this web page is truly working hard in favor of his website, as here every material is quality based data. Dorisa Rowney Suellen Lyndy Gayle Cardie

    Reply

  74. Thanks for your ideas. One thing I have noticed is that banks and financial institutions know the spending habits of consumers and understand that most people max out their credit cards around the holidays. They wisely take advantage of this fact and start flooding your inbox and snail-mail box with hundreds of 0 APR credit card offers soon after the holiday season ends. Knowing that if you are like 98% of the American public, you’ll jump at the chance to consolidate credit card debt and transfer balances to 0 APR credit cards. aaaaaaa https://headachemedi.com – Headache pain meds

    Reply

  78. I every time used to read article in news papers but now as I am a user of web thus from now I am using net for articles, thanks to web. Marjorie Micah Hoopes

    Reply

  80. consorcio de automoveis pesados consorcio de caminhoes usados carta de credito para caminhao usado consorcio de automovel pesados carta de credito contemplada veiculos pesados consorcio de caminhao contemplado a venda consorcio de caminhoes banco do brasil consorcio maquinas e equipamentos consorcio automoveis pesados carta de credito contemplada para caminhao curitiba consorcio caminhao usados consorcio bradesco veiculos pesados consorcio de caminhoes vw carta de credito de onibus. Magdalene Gherardo Fran

    Reply

  82. Hello there, I discovered your site by means of Google while searching for a similar topic, your web site came up, it seems great. I have bookmarked it in my google bookmarks. Luella Colan Giamo

    Reply

  84. Thanks for your tips. One thing we have noticed is always that banks and also financial institutions have in mind the spending behavior of consumers and also understand that a lot of people max out there their own credit cards around the holiday seasons. They prudently take advantage of this kind of fact and commence flooding your current inbox along with snail-mail box using hundreds of no-interest APR card offers just after the holiday season concludes. Knowing that should you be like 98% of American community, you’ll rush at the possible opportunity to consolidate card debt and shift balances for 0 apr interest rates credit cards. jjjihkm https://headachemedi.com – what to take for Headache pain

    Reply

  85. Thanks for your tips. One thing we have noticed is always that banks and also financial institutions have in mind the spending behavior of consumers and also understand that a lot of people max away their own credit cards around the holiday seasons. They prudently take advantage of this kind of fact and begin flooding the inbox and also snail-mail box together with hundreds of Zero APR card offers immediately after the holiday season finishes. Knowing that in case you are like 98% of all American open public, you’ll hop at the opportunity to consolidate personal credit card debt and move balances for 0 interest rates credit cards. gfffehk https://thyroidmedi.com – thyroid meds for sale

    Reply

  86. Thanks for your concepts. One thing we’ve noticed is banks along with financial institutions are aware of the spending practices of consumers while also understand that most of the people max out and about their real credit cards around the getaways. They properly take advantage of this specific fact and commence flooding your current inbox along with snail-mail box using hundreds of no-interest APR card offers just after the holiday season comes to an end. Knowing that in case you are like 98% of all American open public, you’ll hop at the possiblity to consolidate personal credit card debt and move balances for 0 interest rates credit cards. hgggfil https://stomachmedi.com – stomach pain drugs

    Reply

  87. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase. Eddy Maxy Clea

    Reply

  96. Today, taking into consideration the fast chosen lifestyle that everyone is having, credit cards get this amazing demand throughout the market. Persons out of every arena are using credit card and people who not using the credit card have prepared to apply for just one. Thanks for spreading your ideas in credit cards. https://impotencemedi.com treatment for impotence

    Reply

  98. Have you ever thought about publishing an ebook or guest authoring on other blogs?
    I have a blog based upon on the same subjects you
    discuss and would love to have you share some stories/information. I know my subscribers would value
    your work. If you’re even remotely interested, feel free to send me an e mail.

    Reply

  99. Today, with all the fast life style that everyone is having, credit cards have a big demand throughout the economy. Persons coming from every area of life are using credit card and people who aren’t using the credit cards have made up their minds to apply for even one. Thanks for expressing your ideas about credit cards. https://psoriasismedi.com best psoriasis medication

    Reply

  103. Today, considering the fast life-style that everyone leads, credit cards have a big demand throughout the economy. Persons throughout every area of life are using the credit card and people who aren’t using the credit cards have made up their minds to apply for even one. Thanks for revealing your ideas about credit cards. https://hemorrhoidsmedi.com buy hemorrhoids drugs

    Reply

  111. Today, considering the fast life-style that everyone leads, credit cards have a big demand throughout the economy. Persons throughout every area of life are using the credit card and people who aren’t using the credit cards have made up their minds to apply for even one. Thanks for revealing your ideas about credit cards. https://hypertensionmedi.com hypertension medications

    Reply

  115. Today, with all the fast way of living that everyone is having, credit cards get this amazing demand throughout the market. Persons coming from every discipline are using credit card and people who not using the credit card have made arrangements to apply for one in particular. Thanks for giving your ideas in credit cards. https://multiplesclerosismed.com ms infusion treatment

    Reply

  128. I mastered more interesting things on this fat reduction issue. One particular issue is a good nutrition is tremendously vital while dieting. A tremendous reduction in bad foods, sugary ingredients, fried foods, sweet foods, pork, and bright flour products can be necessary. Possessing wastes bloodsuckers, and wastes may prevent desired goals for shedding fat. While a number of drugs quickly solve the condition, the terrible side effects will not be worth it, and in addition they never supply more than a short-lived solution. This can be a known indisputable fact that 95% of diet plans fail. Many thanks sharing your notions on this web site. https://osteoporosismedi.com osteoporosis drugs over the counter for sale

    Reply

  130. I actually wanted to construct a note to say thanks to you for the pleasant secrets you are posting here. My particularly long internet lookup has finally been paid with pleasant insight to share with my friends and classmates. I would mention that most of us visitors are undeniably fortunate to exist in a perfect place with so many outstanding people with interesting principles. I feel really happy to have encountered your weblog and look forward to so many more excellent moments reading here. Thanks once again for all the details. https://bronchitismed.com bronchitis medication for sale

    Reply

  131. I simply wanted to write a small remark to say thanks to you for the remarkable strategies you are sharing on this site. My rather long internet research has finally been recognized with really good know-how to talk about with my great friends. I would repeat that most of us visitors are undoubtedly fortunate to exist in a really good site with so many perfect people with useful strategies. I feel somewhat happy to have seen your webpage and look forward to so many more exciting moments reading here. Thanks once again for all the details. https://bronchitismed.com how to treat bronchitis at home

    Reply

  133. I mastered more interesting things on this fat reduction issue. One particular issue is a good nutrition is tremendously vital while dieting. A tremendous reduction in bad foods, sugary ingredients, fried foods, sweet foods, pork, and bright flour products can be necessary. Possessing wastes bloodsuckers, and wastes may prevent desired goals for shedding fat. While a number of drugs quickly solve the condition, the terrible side effects will not be worth it, and in addition they never supply more than a short-lived solution. This can be a known indisputable fact that 95% of diet plans fail. Many thanks for sharing your thinking on this web site. https://osteoporosismedi.com osteoporosis meds for sale

    Reply

  146. Very nice post. I simply stumbled upon your weblog and wanted to say that I have truly loved browsing your weblog posts.
    In any case I will be subscribing to your rss feed and I’m hoping you write once more soon!

    Reply

  150. Dzięki za wskazówki dotyczące naprawy kredytu na temat tego wszystkiego blogu. Co ja chciałbym rada ludziom jest zrezygnować z tej mentalności że mogą teraz i zapłać później. As a as be a} społeczeństwo {my|my wszyscy|my wszyscy|wielu z nas|większość z nas|większość ludzi} ma tendencję do {robienia tego|robienia tamtego|próbowania tego|zdarzyć się|powtórz to} dla wielu {rzeczy|problemów|czynników}. Obejmuje to {wakacje|wakacje|wypady|wyjazdy wakacyjne|wycieczki|rodzinne wakacje}, meble, {i|jak również|a także|wraz z|oprócz|plus} przedmiotów {chcemy|chcielibyśmy|życzymy|chcielibyśmy|naprawdę chcielibyśmy to mieć}. Jednak {musisz|musisz|powinieneś|powinieneś chcieć|wskazane jest, aby|musisz} oddzielić {swoje|swoje|to|twoje obecne|swoje|osoby} chcą {od wszystkich|z potrzeb|z}. {Kiedy jesteś|Kiedy jesteś|Kiedy jesteś|Jeśli jesteś|Tak długo, jak jesteś|Kiedy} pracujesz, aby {poprawić swój kredyt|poprawić swoją zdolność kredytową|zwiększyć swój kredyt|zwiększyć swój kredyt|podnieś swój ranking kredytowy|popraw swój kredyt} wynik {musisz zrobić|zrobić|faktycznie potrzebujesz|naprawdę musisz} dokonać kilku {poświęceń|kompromisów}. Na przykład {możesz|możesz|możesz|możesz|będziesz mógł|| możesz|prawdopodobnie możesz} robić zakupy online {aby zaoszczędzić pieniądze|aby zaoszczędzić pieniądze|aby zaoszczędzić} lub {możesz przejść do|może się zwrócić|może odwiedzić|może obejrzeć|może sprawdzić|może kliknąć} używane {sklepy|sklepy|detaliści|sprzedawcy|punkty sprzedaży|dostawcy} zamiast {drogie|drogie|drogie|drogie|drogie|drogich} domów towarowych {dla|w odniesieniu do|dotyczących|odnoszących się do|przeznaczonych dla|do zdobycia} odzieży {termometr bezdotykowy|termometry bezdotykowe|termometry bezdotykowe ranking|termometr do czoła|termometry do czoła|termometr bezkontaktowy|termometry bezkontaktowe|termometr koronawirus|termometr|termometr na podczerwień|termometry na podczerwień|termometr lekarski|termometry lekarskie|szybki termometr medyczny|szybkie termometry medyczne}.

    Reply

  151. Dzięki za sugestii dotyczących naprawy kredytu na temat tego konkretnego sieci -teren. Rzeczy i chciałbym zaoferować jako rada ludziom oznacza zwykle zrezygnować z tej mentalności że w tym momencie i rozwidź później. Being a as be a} społeczeństwo {my|my wszyscy|my wszyscy|wielu z nas|większość z nas|większość ludzi} ma tendencję do {robienia tego|robienia tamtego|próbowania tego|zdarzyć się|powtórz to} dla wielu {rzeczy|problemów|czynników}. Obejmuje to {wakacje|wakacje|wypady|wyjazdy wakacyjne|wycieczki|rodzinne wakacje}, meble, {i|jak również|a także|wraz z|oprócz|plus} przedmiotów {chcemy|chcielibyśmy|życzymy|chcielibyśmy|naprawdę chcielibyśmy to mieć}. Jednak {musisz|musisz|powinieneś|powinieneś chcieć|wskazane jest, aby|musisz} oddzielić {swoje|swoje|to|twoje obecne|swoje|osoby} chcą {od wszystkich|z potrzeb|z}. {Kiedy jesteś|Kiedy jesteś|Kiedy jesteś|Jeśli jesteś|Tak długo, jak jesteś|Kiedy} pracujesz, aby {poprawić swój kredyt|poprawić swoją zdolność kredytową|zwiększyć swój kredyt|zwiększyć swój kredyt|podnieś swój ranking kredytowy|popraw swój kredyt} wynik {musisz zrobić|zrobić|faktycznie potrzebujesz|naprawdę musisz} dokonać kilku {poświęceń|kompromisów}. Na przykład {możesz|możesz|możesz|możesz|będziesz mógł|| możesz|prawdopodobnie możesz} robić zakupy online {aby zaoszczędzić pieniądze|aby zaoszczędzić pieniądze|aby zaoszczędzić} lub {możesz przejść do|może się zwrócić|może odwiedzić|może obejrzeć|może sprawdzić|może kliknąć} używane {sklepy|sklepy|detaliści|sprzedawcy|punkty sprzedaży|dostawcy} zamiast {drogie|drogie|drogie|drogie|drogie|drogich} domów towarowych {dla|w odniesieniu do|dotyczących|odnoszących się do|przeznaczonych dla|do zdobycia} odzieży {termometr bezdotykowy|termometry bezdotykowe|termometry bezdotykowe ranking|termometr do czoła|termometry do czoła|termometr bezkontaktowy|termometry bezkontaktowe|termometr koronawirus|termometr|termometr na podczerwień|termometry na podczerwień|termometr lekarski|termometry lekarskie|szybki termometr medyczny|szybkie termometry medyczne}.

    Reply

  154. Dzięki za przydatnych informacji na temat naprawy kredytu na temat twojego sieci -teren. To, co chciałbym zaoferować jako rada ludziom będzie zrezygnować z a mentalności kupią w tej chwili i spłać później. as be a as be a} społeczeństwo {my|my wszyscy|my wszyscy|wielu z nas|większość z nas|większość ludzi} ma tendencję do {robienia tego|robienia tamtego|próbowania tego|zdarzyć się|powtórz to} dla wielu {rzeczy|problemów|czynników}. Obejmuje to {wakacje|wakacje|wypady|wyjazdy wakacyjne|wycieczki|rodzinne wakacje}, meble, {i|jak również|a także|wraz z|oprócz|plus} przedmiotów {chcemy|chcielibyśmy|życzymy|chcielibyśmy|naprawdę chcielibyśmy to mieć}. Jednak {musisz|musisz|powinieneś|powinieneś chcieć|wskazane jest, aby|musisz} oddzielić {swoje|swoje|to|twoje obecne|swoje|osoby} chcą {od wszystkich|z potrzeb|z}. {Kiedy jesteś|Kiedy jesteś|Kiedy jesteś|Jeśli jesteś|Tak długo, jak jesteś|Kiedy} pracujesz, aby {poprawić swój kredyt|poprawić swoją zdolność kredytową|zwiększyć swój kredyt|zwiększyć swój kredyt|podnieś swój ranking kredytowy|popraw swój kredyt} wynik {musisz zrobić|zrobić|faktycznie potrzebujesz|naprawdę musisz} dokonać kilku {poświęceń|kompromisów}. Na przykład {możesz|możesz|możesz|możesz|będziesz mógł|| możesz|prawdopodobnie możesz} robić zakupy online {aby zaoszczędzić pieniądze|aby zaoszczędzić pieniądze|aby zaoszczędzić} lub {możesz przejść do|może się zwrócić|może odwiedzić|może obejrzeć|może sprawdzić|może kliknąć} używane {sklepy|sklepy|detaliści|sprzedawcy|punkty sprzedaży|dostawcy} zamiast {drogie|drogie|drogie|drogie|drogie|drogich} domów towarowych {dla|w odniesieniu do|dotyczących|odnoszących się do|przeznaczonych dla|do zdobycia} odzieży {strzykawki insulinowe 1ml|strzykawki tuberkulinowe|strzykawki|strzykawka|strzykawki insulinowe|strzykawki do insuliny|strzykawki trzyczęściowe tuberkulinowe|strzykawka tuberkulinowa|strzykawka insulinowa|strzykawka do insuliny|strzykawka trzyczęściowe tuberkulinowa} {strzykawki insulinowe 1ml|strzykawki tuberkulinowe|strzykawki|strzykawka|strzykawki insulinowe|strzykawki do insuliny|strzykawki trzyczęściowe tuberkulinowe|strzykawka tuberkulinowa|strzykawka insulinowa|strzykawka do insuliny|strzykawka trzyczęściowe tuberkulinowa}.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *