Copper Valley
 
Cracking A Competitive Market


The Problem


The brainchild of multiple business owner Anthony Record MBE (Domaine Gayda) and local cask beer guru Simon Cole (The Cask Beer Company), the concept was simple: establish a brand that supplied the trade with high-end craft beer and fine wines from around the World. The tricky bit: breaking into a competitive market dominated by well established businesses.

The Solution


We first constructed a mobile optimised website to showcase the wide selection of beer and wine the company intended to sell wholesale, then devised a detailed strategic marketing plan, comprised of a full marketplace and competitor analysis, a series of SMART objectives and the subsequent strategy required to meet these objectives.
 
Based on our findings, we presented the owners with a full suite of on-going services intended to help raise brand awareness and solicit interest in what the company had to offer. Our plan encompassed weekly SEO, content creation & curation, social media management, customer relationship management and monthly reporting to demonstrate the effectiveness of our approach and relevant success factors.

The Result


Despite tough competition from local and national alcohol vendors, some of our achievements include:

    • Position 1/page 1 positions in Google SERPs for a number of valuable keywords
    • Content shared globally (i.e. Craft Beer Map of the World). Some of the pieces of content we devised were also imitated by other companies (i.e. Tayst)
    • A 29.13% increase in organic traffic after 3 months
    • A bounce rate of 24.5% after three months, down from 42% in month one

    Despite achieving our marketing objectives, both owners decided to part ways after 3 short months. We are glad to report that both Simon and Anthony have achieved success through separate ventures.

"I enlisted the help of Jordan and Saul at 11: FiftyNine in order to improve my business’ online presence-I wanted to increase the reach of my business, drive more traffic to my website and of course gain more customers. The guys approach to strategy and implementation was impressive and highly effective. Highly recommended!" - Simon Cole